Mar’20 was a shocker for many of us. With the onset of COVID-19, for the first time ever the whole world was locked up in their houses. A lot of people were impacted and businesses got disrupted which depended on people stepping out. One such group was ours, beaming with excitement for our launch planned in Mar’20 for which we had been working tirelessly for months. But we couldn’t launch in Mar’20 as our proposition was to save when you step out which was not possible in lockdown.
Initially, we also thought like you that it will all be over soon and we took it as a blessing in disguise to better our product and provide you an even better experience. Meanwhile, the yearn to solve consumer problems around us led us to build locus, a hyper-local platform to find essentials nearby in the lockdown through crowd-sourced information. It saw good traction especially initially when there was so much confusion about the availability of essentials and we are glad that we could help few people in such difficult times :)
But gradually, when the reality hit us, we realized that this is going to stay for a longer time. So we pivoted our plan for tylt and shifted our focus to digital merchants. Education being a crucial and quite costly part of our life, we decided to bring you savings in edtech and business to the merchants. We did a pilot with an MBA coaching institute but failed miserably. But we have taken learnings from that experience and have incorporated the same in our thought-process.
With this roller-coaster ride, there were few times when we were unsure of continuing this irrespective of our zeal to solve problems. But there was one thing that didn’t let us give up. During this time, we engaged with multiple merchants and got to know their plight. With business in Dec’20 still at ~20% of the pre-COVID level for few merchants, they are struggling really hard to survive and if we can help in whatever small way we can to drive incremental business for them, then why not give our everything to it.
It’s with this thought and the markets opening up, we are back (or you can say we are starting up :P ) with some exciting offers for you on your favorite activities which you would have missed during this pandemic. What’s more exciting is that you can multiply these offers by using your social network! We are launching on 26th Jan’21 in Bangalore :D Don’t worry if you are in another city, hopefully, we’ll bring you some exciting offers there also very soon :). Till then why don’t you tell us your city and the brands on which you would like to avail great offers!
So friends, let’s step out, let’s resume and enjoy our lives just with a layer of precaution and hygiene and don’t forget to save money while doing it :)
